In Laurent Ferrier watches, elegance is never loud. Rather, it possesses a controlled, calm character that reveals itself over time. In this interview conducted by Bersenti, we discussed Laurent Ferrier's design philosophy, his approach to hand finishing, the place of natural escapement in the brand, and the elements that truly make a watch timeless.
The main idea that emerges from this interview is quite clear: for Laurent Ferrier, watchmaking is not defined solely by complications, technical solutions, or visual impact. The real issue is the coexistence of balance, simplicity, proportion, detail, and the emotional connection established with the wearer, all within a single whole.
Laurent Ferrier Interview
1. In Laurent Ferrier watches, elegance is never loud; it is always controlled and calm. What do you think are the essential elements that truly make a design Laurent Ferrier?
For me, good design lies in balance and moderation. The purity of the lines, the soft and delicate proportions, the attention to detail. The curves of the case, the typography, the dials; all must coexist in harmony. The point is not to attract attention immediately, but to reveal subtlety over time. Nothing should be superfluous.
2. For Laurent Ferrier, what truly makes a watch timeless: the proportions, the quality of the details, or the emotional connection its owner has with it?
The three elements are inseparable. Proportions form the foundation, details add depth, but ultimately, it is the emotional connection that is forged that brings the watch to life.
3. When looking at the back of a Laurent Ferrier mechanism, the finish seems to speak almost a language of its own. Do you think today's collectors have really become better at reading hand finishes, or is it still a world that many people don't fully understand?
There is definitely a growing sensitivity among collectors today. Many are more knowledgeable and attentive than in the past. However, true hand finishing is still a subtle language; fully appreciating it requires time, observation, and sometimes guidance.
4. When a collector acquires their first Laurent Ferrier watch, what do you expect them to understand most: its technical specifications, comfort on the wrist, proportions, or the watch's quiet character?
If I had to choose one, I would say its quiet character. The watch is designed to accompany its owner in an unassuming and almost intimate way. If they feel that sense of calm and balance every time they wear it, then we have succeeded.
5. If you were to establish the Laurent Ferrier brand today, would you still choose the same calm and refined design language, or would the rhythm of our times lead you to a different beginning?
I would release the same Classic Tourbillon and remain true to the same principles.
6. The natural escapement has become one of Laurent Ferrier's strongest technical signatures. What, in your view, truly makes this solution special: efficiency, feel, serviceability, or a deeper watchmaking philosophy?
This is, first and foremost, a matter of philosophy. The natural escapement represents the pursuit of efficiency in energy transfer. While reflecting respect for traditional watchmaking, it also embodies the desire to refine its fundamental principles.
7. Have there been any ideas or technical solutions, however impressive they were, that you chose not to pursue because they didn't feel aligned with your brand DNA?
Yes, very often. There are many remarkable technical solutions, but if they don't contribute to the harmony, readability, or spirit of the watch, then they don't belong in our creations.
8. When combining indicators such as the second time zone and date on the same dial, what is the most important design rule to avoid any sense of redundancy?
Clarity should always be a priority. Each indicator should have its place and purpose, and shouldn't compete with one another for attention. The challenge is to integrate complexity while maintaining simplicity.
9. When designing a Laurent Ferrier watch, what emotion do you hope to evoke most: serenity, admiration, curiosity, or commitment?
Serenity comes first. It is a quiet feeling, but it is lasting.
10. Ten years from now, how would you like Laurent Ferrier to be remembered: as a maison defined by specific complications, or as someone who created his own unique school of watchmaking with his approach?
I hope for the second one. Complications are important, but they are not an end in themselves. The most important thing is the consistency of our approach. If that is sustained, then we have achieved something meaningful.
