NAOYA HIDA & Co. Watch Models, Reviews, and Collector's Guide

Discover the unique world of watchmaking by NAOYA HIDA & Co. In this category, you'll find articles on NAOYA HIDA & Co. collections, detailed reviews, and the brand's design philosophy reflecting traditional Japanese craftsmanship. You're in the right place to get a close look at the most exquisite examples of independent watchmaking.
NAOYA HIDA & Co.
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Naoya Hida & Co.: The Story of “Modern-Vintage” Japanese Independent Watchmaking and Its Most Important Models

What makes Naoya Hida & Co. watches interesting is more than just the "limited production" cliché: they have a clear design language that combines the classic watch proportions of the 1930s–60s with today's micro-milling technology and genuine hand craftsmanship. Moreover, the brand has moved away from a "first come, first served" approach to the purchasing process, opting instead for an application/lottery system.
January 9, 2026
NAOYA HIDA & Co.
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Interview with NAOYA HIDA & Co. Brand

When Japanese watchmaking is mentioned, most of us first think of big brands. However, in recent years, another category has won the hearts of collectors: small, meticulous, and obsessively detail-oriented independent workshops. Naoya Hida & Co. is one of the most refined representatives of this world. These small independent workshops...
December 5, 2025
A team photo illustrating the founding story of our watch brand.

Our Story

Berk Öztoprak is the founder of Bersenti, an independent watch media brand that showcases watch culture, horology, and collecting through original stories, reviews, and analysis.

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