Naoya Hida & Co.: The Story of “Modern-Vintage” Japanese Independent Watchmaking and Its Most Important Models
What makes Naoya Hida & Co. watches interesting is more than just the "limited production" cliché: they have a clear design language that combines the classic watch proportions of the 1930s–60s with today's micro-milling technology and genuine hand craftsmanship. Moreover, the brand has moved away from a "first come, first served" approach to the purchasing process, opting instead for an application/lottery system.
